How it worksWhat's includedWho it's forPlans & PricingFAQContact usSales agents powered by a proprietary ICP ontology
For B2B teams that need better lead generation, faster qualification, richer persona context, and more relevant outreach without scaling SDR headcount at the same rate.
You provide your products, business cases, target segments, CRM context, and qualification requirements.
Zorka Lab applies its proprietary ICP ontology to generate a client-specific ICP knowledge graph. Our sales agent family then uses this graph to find relevant companies, qualify accounts and contacts, enrich persona data, detect pain-point hypotheses, and generate sales playbooks for your team.
Important: customers do not access or manage the ontology. Zorka Lab uses it internally to generate the knowledge graph and operate the agents.
Zorka in Action
Zorka Lab is a complete sales-agent system for B2B revenue teams using HubSpot or HubSpot-connected workflows.
The product is not just an AI SDR and not just an email-writing assistant. It is a family of ontology-based sales agents connected through a client-specific ICP knowledge graph.
The proprietary ICP ontology remains inside Zorka Lab. It is used as the semantic engine that transforms your provided data into structured sales reasoning. The customer receives the operational result: qualified leads, enriched company and persona records, segment-specific ICP outputs, sales playbooks, outreach drafts, and CRM-ready recommendations.
What you buy from Zorka LabA complete sales-agent system, not access to an ontology
Each subscription includes:
- Sales agent family — lead generation, qualification, enrichment, ICP generation, and sales playbook agents.
- Client-specific ICP knowledge graph — generated from your data by Zorka Lab’s proprietary ontology engine®. You can view it as a visual artifact dedicated to your company.
- HubSpot application — the CRM operating layer for agent workflows.
- Customer workspace — configuration, usage, billing, top-ups, and field mapping.
- Support services — onboarding, setup, issue resolution, and optimization.
The proprietary ICP ontology® itself is not provided, licensed, exported, or edited by customers.
Proprietary ICP Ontology Engine®
The ICP ontology is Zorka Lab’s internal semantic engine.
It defines how sales-relevant entities are connected: business cases, industries, trends, industry pain points, company pain points, products, processes, personas, roles, responsibilities, goals, persona pains, CRM stages, and deals.
The customer does not need ontology engineering skills. The customer provides business inputs. Zorka Lab generates the working sales graph.
Client-Specific ICP Knowledge Graph
The ICP knowledge graph is generated for the customer’s sales process.
- products and services
- business cases
- target industries and trends
- industry and company pain points
- company products and services
- buyer personas
- persona roles, goals, motivations, and pain points
- product-fit hypotheses
- product-to-product integration opportunities
- product-to-process automation opportunities
- qualification logic
- sales-playbook logic.
The graph helps answer the key sales questions:
- Which company fits?
- Which persona matters?
- Which pain point should be addressed?
- Which business case is relevant?
- Which value angle should be used?
Lead Generation Agent
Finds companies that match your ICP logic by segment, industry, geography, size, technology context, and business-case fit.
It produces explainable lead lists: why the company fits, which business case applies, and which persona should be considered first.
Lead Qualification Agent
Researches companies and contacts, compares them with the generated ICP knowledge graph, and identifies the strongest sales angle.
It qualifies company fit, persona fit, pain-point relevance, business-case relevance, product-fit opportunities, and recommended next action.
The result is not only a score. It is a structured qualification explanation.
Company and Persona Enrichment Agent
Turns incomplete CRM records into sales-ready company and persona profiles.
It can enrich the company's context, products, services, industry, size, technology stack, likely pains, persona role, seniority, responsibilities, goals, decision-making authority, and likely persona pain points, and identify the proper individuals within the company.
Segment ICP Generation Agent
Generates ICP outputs for specific market segments.
For each segment, it can define target company profiles, industries, trends, likely pains, buyer personas, business cases, qualification rules, and messaging angles.
This is useful when you sell several products, enter a new vertical, or test a new market.
Sales Playbook and Outreach Agent
Converts the knowledge graph into sales guidance for human reps.
For a selected company and persona, it can generate:
- account summary
- persona summary
- pain-point hypothesis
- business-case match
- product-fit explanation
- discovery questions
- objection-handling points
- first-touch email
- LinkedIn Invitation note & follow-up message
- recommended call to action
- CRM handoff note
The goal is not just better copy. The goal is to explain the sales logic behind the message.
HubSpot Application
The HubSpot app brings Zorka Lab into the existing CRM workflow.
It can:
- connect company and contact records with Zorka Lab workflows
- map or create required CRM fields
- write back qualification results
- store enrichment outputs
- store relevance scores
- store generated outreach drafts
- support workflow and webhook-based automation
Your team works in HubSpot. Zorka Lab adds ontology-based sales reasoning behind the workflow.
Customer Workspace
Each customer receives a dedicated workspace for operating Zorka Lab.
The workspace manages customer-facing configuration, not Zorka Lab’s proprietary ontology.
Your team can manage:
- product and service inputs
- business cases
- target segments
- qualification rules
- persona assumptions
- CRM field mapping
- agent configuration
- usage tracking
- subscription status
- billing and top-ups.
Most B2B sales teams already use many tools. The deeper problem is fragmented sales knowledge.
Product information is on the website. ICP assumptions are in the slides. Persona’s knowledge sits in sales experience. CRM records are incomplete. SDRs rebuild this context manually for every lead.
That creates predictable bottlenecks:
- slow lead research
- inconsistent qualification
- weak persona targeting
- generic outreach
- missed pain points
- unclear product-fit logic
- rising SDR cost
Zorka Lab solves this by using its proprietary ICP ontology to transform client data into a reusable sales knowledge graph.
Most AI sales tools automate isolated tasks: enrichment, scoring, copywriting, or sequencing.
Zorka Lab uses a proprietary ICP ontology to generate a client-specific knowledge graph.
This lets the agent family reason across market, company, product, persona, pain, and business-case context.
The customer does not need to maintain the ontology. The customer gets explainable outputs that sales teams can use.
Three levels of sales context
Market level
Industries, segments, trends, industry pain points, and buying triggers.
Company level
Company products, services, processes, technology stack, company pain points, and CRM context.
Persona level
Role, title, seniority, responsibility, decision authority, goals, motivations, and persona pain points.
Zorka Lab connects these levels to produce qualification, enrichment, ICP, playbook, and outreach outputs.
Built for B2B technology companies with complex sales logic or with a lack/no sales processes at all
Zorka Lab is a strong fit for companies that:
- sell B2B technology, software, SaaS, or high-tech products
- have complex products, integrations, or technical workflows
- sell to several personas, industries, or market segments
- use HubSpot or HubSpot-connected workflows
- want better qualifications without adding SDR headcount at the same rate
- need consistent qualification across sales and marketing
- want personalized outreach at scale
- do not want to build or maintain their own ontology.
Typical buyers
Head of Sales / VP of Sales
Needs more qualified pipeline, faster qualification, and better sales productivity.CMO / Head of Demand Generation
Needs marketing leads to be qualified, enriched, and followed up with relevant messaging.RevOps / Sales Operations Lead
Needs CRM-connected automation, better data quality, and a controllable qualification process.
Every plan includes:
- sales-agent family
- generation and operation of the client-specific ICP knowledge graph
- HubSpot application
- customer workspace
- support services.
The proprietary ICP ontology is not included as a deliverable and is not exposed to customers.
1 credit = 1 full company research, qualification, enrichment, and outreach draft
Available for teams that need a tailored deployment:
- product and service data preparation
- business-case modeling
- client-specific ICP knowledge graph generation
- persona and pain-point modeling
- custom qualification logic
- sales playbook customization
- agent customization
- HubSpot workflow configuration
- CRM integration
- output quality review and optimization.
{{'Professional services adapt how Zorka Lab generates and applies the client-specific knowledge graph.
They do not provide direct access to the proprietary ontology.' | text}}
Turn your sales data into a working ICP knowledge graph
Zorka Lab turns your products, business cases, target markets, personas, pain points, and CRM context into a working sales knowledge graph.
Use it to generate better-fit leads, qualify companies faster, enrich personas, create ICP outputs by segment, and produce sales playbooks that explain why each persona should care.
Ready to generate your ICP knowledge graph?
Contact Zorka Lab to start your free trial or schedule a demo.
We will help you understand what data is needed, how the knowledge graph is generated, and how ontology-based sales agents can fit your HubSpot workflow, sales process, ICP strategy, and target market segments.
DOMANIEWSKA, str. 17/19, r. 133, 02-672, Warsaw, Poland.