What exactly is included in the product?

Each paid plan includes four parts: the AI SDR agent, the HubSpot application, the customer account workspace for settings and billing, and support services. This means you don't need to piece together separate tools — everything works together out of the box.

Is the HubSpot app included or sold separately?

The HubSpot application is part of the product package. It is how your team operates Zorka Lab inside HubSpot. There is no separate purchase or installation step beyond the initial setup.

What does the customer account include?

It includes configuration settings, field mapping, qualification rules, products and services setup, usage tracking, subscription visibility, and billing management. You can control every aspect of the agent's behavior and monitor costs from a single dashboard.

Can I customize how leads are qualified?

Yes. You can define your own ICP criteria, qualification rules, and product context so the agent scores leads using your business logic. Changes take effect immediately — no retraining or deployment required.

Do I need technical skills to use Zorka Lab?

No. Zorka Lab is no-code, browser-based, and designed for sales teams working in HubSpot-connected workflows. The entire setup is guided, and support is available if you need help.

Does support come with the product?

Yes. Support services are part of the offer. The level of onboarding and support depends on the plan. Higher plans include named support contacts, scheduled reviews, and priority response times.

How is my data handled?

Zorka Lab processes company and contact data only during agent runs. We do not store raw CRM data outside of run execution. All communication uses HTTPS encryption in transit, and data at rest is encrypted on Azure infrastructure in the EU region. We comply with GDPR requirements.

How long does setup take?

Most teams are up and running within 5 minutes. Install the HubSpot app, configure your qualification rules and product taxonomy, and run your first agent execution. No developer involvement is needed.

Who is Zorka Lab best for?

Zorka Lab is best for B2B technology and SaaS companies that want to scale lead qualification and personalized outreach without hiring SDR headcount at the same rate. It works particularly well for teams with growing pipelines that need consistent, research-backed outreach.

When should I choose Enterprise?

Choose Enterprise if you need custom ontology work, tailored workflows, custom CRM integration, or dedicated support. This plan is designed for organizations with complex sales processes that require a bespoke configuration.

AI SDR that qualifies leads and writes outreach

For B2B tech teams that need more pipeline without hiring more SDRs

Zorka Lab helps B2B tech and SaaS teams research leads, qualify accounts, find the most relevant value angle, and draft personalized first-touch emails in minutes.

Delivered as a complete HubSpot-connected product: AI agent, HubSpot app, account settings and billing workspace, plus support.

No credit card required

No code needed

Native HubSpot app

Support included

Zorka in Action

The public offer

What you buy from Zorka Lab

Zorka Lab is a packaged sales product for teams using HubSpot or HubSpot-connected workflows.
The offer is not only the agent itself. Each subscription includes the full operating package your team needs to run AI SDR workflows in practice.

AI SDR Agent

The agent performs the core sales-development work:

researches companies and contacts
qualifies accounts against your rules
identifies the best value angle
drafts personalized first-touch outreach
prepares product-fit and integration hypotheses

HubSpot Application

The HubSpot app is the operating layer for the agent inside your CRM. It:

installs directly into HubSpot
creates the required CRM properties
adds agent-driven qualification and research views to Company and Contact records
supports workflow-based automation and webhook-based triggers
keeps outputs visible inside the sales team's existing workflow

Customer Account and Control Workspace

Each customer gets a dedicated account workspace for operating the product. This is where your team manages:

Qualification Rules
field mapping
your products knowledge graph
Products knowledge graph is generated by the agent during installation based on the product information from your website.
The agent uses this products knowledge graph when researching leads.
usage tracking
subscription status
billing and top-ups

Support Services

Support is part of the public offer, not an afterthought. Depending on the plan, support covers:

onboarding
setup guidance
issue resolution
optimization reviews
ongoing customer support for production use

Why sales teams need this

Your reps should be selling, not spending hours on research and first-touch admin

Most growing B2B sales teams face the same bottlenecks:

too much manual research and CRM admin work
slow response to inbound leads
generic outreach that gets ignored
personalization that does not scale manually
rising SDR hiring costs

The result is slower pipeline creation, lower conversion, and missed opportunities.

How the product works in practice

From HubSpot record to qualified outreach in minutes

Step 1. Install the HubSpot application
Connect Zorka AI SDR to HubSpot and make the product available directly inside your existing CRM workflow. Once the integration is enabled, your team can trigger lead qualification and outreach actions without leaving HubSpot. This keeps adoption simple and ensures the product fits naturally into the way your sales team already works.
Step 2. Configure your customer account
Set up your field mappings so the agent knows which HubSpot data to read and where to write results back. You can then define or update your qualification rules for companies and contact persons, your products knowledge graph. This ensures every run reflects your business logic, not a generic scoring model.
Step 3. Run the agent on companies and contacts
The agent researches target companies and relevant contacts, analyses business context, and assesses likely pain points and product fit. Using your configured logic, it qualifies the lead, scores contact relevance, and identifies the most credible angle for outreach. It then drafts personalised first-touch messaging tailored to the account, the contact, and the value most likely to resonate.
Step 4. Review outputs in HubSpot
Your team can review qualification reports, contact research, relevance scores, and generated outreach directly inside HubSpot records. This gives sales and marketing a single place to validate the recommendation, refine any messaging if needed, and decide on the next action. Nothing gets lost across tools, and every stakeholder works from the same source of truth.
Step 5. Monitor usage and manage billing
From the account workspace, you can monitor agent runs, credit usage, subscription status, and billing information in one place. This gives you clear visibility into how the product is being used across the team and helps you stay in control of costs. As usage grows, you can manage capacity and scale the service in line with your pipeline needs.

What makes Zorka Lab different

Not just enrichment. Not just AI writing. A real sales operating product.

Most AI sales tools help with enrichment or email generation.

Zorka Lab combines four layers in one commercial offer:

an ontology-based AI SDR agent
a native HubSpot application
an account workspace for settings, usage, and billing
support services for onboarding and ongoing use

This makes the product operational, governable, and scalable for real sales teams.

The relevance engine behind the agent

Zorka Lab goes beyond generic prompting. It identifies why the prospect should care right now by matching:

your products knowledge graph to the lead one;
persona to business challenges;
company context to business value.

That means the output is based on a real value hypothesis, not just better wording.

Who Zorka Lab is for

Built for modern B2B sales teams

Zorka Lab is a strong fit for companies that:

sell B2B technology or SaaS products
have 10 to 500 employees
are scaling outbound or processing more inbound leads
use HubSpot or need CRM-connected workflows
want more personalized outreach without scaling SDR headcount at the same rate
operate in Europe or North America

Typical buyers

Head of Sales / VP of Sales
Head of Demand Generation / CMO
Revenue Operations / Sales Operations

Plans & Pricing

StarterFree20 Credits

Basic49 EUR/mo50 CreditsSolo founders / small teams

Standard149 EUR/mo200 CreditsGrowing B2B teams

Pro499 EUR/mo900 CreditsScaling outbound teams

Ultra899 EUR/mo1800 CreditsHigh‑volume outbound teams

CustomContact usTuning the agent to your sales team needs.

Professional services

1 credit = 1 full company research, qualification, and outreach draftYou always get the full set of options available. You just decide what amount you need.

Additional professional Services

Available for teams that need a tailored deployment:

website product data validation and scoring
product ontology customization
custom ontology development
customize the agent for your sales team's needs
custom CRM integration

Optional billing flexibility

The customer account supports subscription management and one-time top-ups when needed.

Ready to qualify leads faster and send more relevant outreach?

Start your free trial or book a demo to see how Zorka Lab can help your team build pipeline without adding more manual SDR work.

Get a complete AI SDR product, not just another AI feature

Zorka Lab gives your team the agent, the HubSpot operating layer, the account workspace, and the support needed to turn more leads into a qualified pipeline.

Ready to qualify leads faster and send more relevant outreach?
Contact us today to start your free trial or to schedule a demo. We’re here to answer any questions and help you get started.